You can have the best content, case study or landing page ever designed but if your headline is a dud no one will ever even see it.
Here are 10 extremely effective headlines that you can use for just about any niche in a blog post, landing page, email or advertisement.
1. [Blank]: What You Really Need to Know
When you see this headline you can’t help but wonder what you don’t already know about a subject. We are all curious by nature so use it to your advantage.
- Social Media: What You Really Need to Know
- Low Carb Diets: What You Really Need to Know
- Online Dating: What You Really Need to Know
2. Warning: [Blank] Will [Blank]
Warning is one word sure to get a person’s attention. It’s usually something you don’t want to ignore or else something bad could happen.
- Warning: This Post Will Change Your Life
- Warning: 5 Things Not To Say On a First Date
- Warning: One Sign That Your Marketing Strategy Is Failing
3. The Shocking Truth About [Blank]
People like to gossip and the juicier the story the more they’ll talk about it. This headline pulls people in because everyone wants to know about someone or something’s dirty little secrets.
- The Shocking Truth About SEO
- The Shocking Truth About Michael Stelzner
- The Shocking Truth About Affiliate Marketing
4. Stop/Start [Blank]
A new year is coming as I write this and every year people make resolutions about what they’ll start doing or stop doing. Sometimes a direct, straight to the point headline is all that is needed.
- Stop Smoking Now
- Start an Online Business and Make More Money
- Start Exercising and Lose Weight
5. What [Blank] Can Teach Us About [Blank]
Here, you want to find something or someone successful and outline what makes them successful and how it can be applied to whatever it is you’re talking about. It can be a celebrity, business or even a product. Sometimes it doesn’t have to be successful either. You can take something that failed and find lessons that you can learn from.
- What the US Navy SEALs Can Teach Us About Planning
- 7 Things Santa Can Teach Us About Book Marketing
- 4 Things the NFL Can Teach Us About How to Succeed in Business
6. 7 Mistakes That You’re Probably Making
No one likes to make mistakes. What’s worse is not even realizing it. Even when people think they haven’t made any mistakes it makes them feel good to continue reading and know that they’re doing something right.
- Five Weight Loss Mistakes That You’re Probably Making
- Top 10 Mistakes That You’re Probably Making
- The Biggest Marketing Mistakes You’re Making Right Now
7. The Ultimate Guide to [Blank]
This headline is strong and authoritative. It implies something comprehensive that will cover all you need to know about a subject. If someone wants to know about something this is what they need to read.
- The Ultimate Guide to Social Media Marketing
- The Ultimate Guide to Online Dating
- The Ultimate Guide to Google AdWords
8. How to [Blank]
This headline is my default when I don’t know what to write about. People always want to learn how to do something so I just ask myself what would the reader want to learn how to do. It usually works out as a very effective headline as well.
- How to Create a Facebook Fanpage
- How to Split Test a Landing Page
- How to Increase Your Conversion Rates
9. [X] Steps to [Blank]
Similar to the ‘How to’ headline, this works well because it lets the reader know they will be shown how to do something and in exactly how many steps. It implies instant gratification if they continue reading.
- 5 Steps to Get Your Ex Back
- 7 Steps to Get More Readers to Your Blog
- 9 Steps to Start Your Business
10. Who Else Wants to [Blank]
This is a classic headline that conveys social proof to the reader. First, it means someone has already accomplished what is being discussed. Second, it implies that the reader too can accomplish the same thing if they continue reading.
- Who Else Wants to Have More Clients
- Who Else Wants to Have 10,000 Fans
- Who Else Wants to Make a Million Dollars
I hope you liked these headlines. If you have any headlines of your own or comments about the ten above I’d love to hear from you. Just leave a comment below.